Your brand DNA is more perception that logo
A brand is a living, breathing perception of your business. Suzanne Tulien joins Jim Blasingame to discuss why you should always consider how your business is perceived by customers, who increasingly are co-owners of your brand.
More interviews with Suzanne Tulien
The core values of your personal brand
The elements of a personal brand
The Age of the Customer®, Part 52: Are your performance and your brand aligned?