Steven Gaffney

Why it's important to know who makes the buying decisions

How do we get our customers to be honest about who makes the buying decisions? Steven Gaffney joins Jim Blasingame with some valuable tips on how to do a better job of communicating with our customers and prospects.

More interviews with Steven Gaffney

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Claiming your power involves some risk-taking
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How to create a powerful culture that serves powerful teams
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Identifying the three types of human responses to challenges
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The four phases of finding growth opportunities in a crisis