Who holds the key to your B2B customer’s budget?
Skip Miller joins Jim Blasingame to remind you that since 2008, spending decisions are being made higher in your B2B customer organizations, and how to deal with that reality.
More interviews with Skip Miller
How to establish relevance with the below and above-the-line prospects
How to connect to the “above-the-line” decision-maker (the one with the money)
How to approach all decision-makers during the pandemic shutdown
How to establish relevance with the below and above-the-line prospects
How to connect to the “above-the-line” decision-maker (the one with the money)