Market to customers so you don’t need to use a loss leader strategy
Ruth King joins Jim Blasingame to discuss how creative marketing, and knowing what your customers want rather than need, will help your profit margin more than a loss leader strategy.
More interviews with Ruth King
How recurring revenue is the key to sustainable business
How to save your way to long-term profitability
Beware the inflation and supply chain management challenges
This is how to succeed yourself out of business
Determining if you’re successfully funding growth is 4th grade math