Beware the seduction of going to market with a loss leader
Ruth King joins Jim Blasingame to reveal why a loss leader strategy for most small businesses is a loser you should avoid, and replace with outrageous service and higher margins.
More interviews with Ruth King
How recurring revenue is the key to sustainable business
How to save your way to long-term profitability
Beware the inflation and supply chain management challenges
This is how to succeed yourself out of business
Determining if you’re successfully funding growth is 4th grade math