Robert Levin

Interview with Robert Levin

Robert talks with Jim about how he founded and launched his business magazine in such a highly competitive environment. He also reveals how he decided that he couldn't be successful if he charged to subscribe to his magazine, but decided that he could succeed if he gave it away.

More interviews with Robert Levin

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Cross-selling customers is a form of customer service
Robert Levin
Educating customers on how to do business with you
Robert Levin
It’s your job to tell customers what you sell