Sell intangibles by focusing on profits
Rob Grede joins Jim Blasingame to reveal that the best way to sell intangibles, like services, is by focusing customers on profits opportunities and how your offerings can help them help their customers.
More interviews with Robert Grede
Strengthen your credibility by developing a strong personal brand
Why the power of branding pervades all market activity
Strengthen your credibility by developing a strong personal brand
Why the power of branding pervades all market activity
Key considerations in any business acquisition – it’s not all money