Innovation without measurement is wasted effort
Every innovation must be tested and measured. Robert Brands joins Jim Blasingame to talk about the elements of testing and measurement in your innovation strategy and why these are essential.
More interviews with Robert Brands
The final steps of an eight step approach to launching a new product
The middle steps to launching a new product or service
Launching a new product or service by the numbers
Gearing up your innovation effort for the Internet of things
Are you ready to meet customer expectations on the Internet of things?
Articles by Robert Brands
Innovation ROI: The Tough Questions
President and founder of Brands and Co. Robert Brands helps you answer the tough questions that could determine your company's success in innovation.
Re-Framing Innovation Strategy in 2014
Robert Brands shares some insight to start your New Years off right.
Walking on the Edge with Innovation
Robert Brands offers advice on how to create a culture of innovation and risk taking inside your small business.