A small business niche success story
Why is this woman-owned small business finding success in 2009? Rebecca Boenigk joins Jim Blasingame to explain that their 20 years of success, even in 2009, is due to their devotion to their niche, which means not trying to be all things to all people.
More interviews with Rebecca Boenigk
Interview with Rebecca Boenigk
Interview with Mike Menzies and Rebecca Boenigk
Interview with Rebecca Boenigk
Interview with Rebecca Boenigk