How one family business addresses a brand image change
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
More interviews with Pam Danziger
Why outdoor living will drive retail in 2021
Are your employees trained to make customers come back?
Main Street retail 2021 strategy: What can we do that Amazon can’t?
How hard was Main Street retail hit in 2020?
Main Street retail 2021 strategy: What can we do that Amazon can’t?
Articles by Pam Danziger
Small is the next BIG story in retail
Shopping malls are becoming the 21st-century version of ghost towns. While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the real reason behind the...
Home Marketers: How to Use Consumer Insights about the Best Customer Segment – the Affluent – to Build a New Brand and Gain the Competitive Edge
Pam Danziger shares how to consumer insight to grow your marketing brand.
Data, Data Everywhere, But What Do All Those Numbers Mean?
Pam Danziger explains why you should get inspired, take action and create a customized strategic plan for your marketing strategy.
On Mercedes Benz’ luxury
‘mass-to-class’ strategy and more…
Get Ready For the Shopping Decade
Do you know where your consumer market is going?