Mark Schmulen

What determines your social media strategy?

Customer expectations determine your social media strategy. Mark Schmulen joins Jim Blasingame to report that more small businesses are using social media because customers increasingly expect to be reached there.

More interviews with Mark Schmulen

Mark Schmulen
How fast are small businesses adopting social media?
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Social media: an effective customer relationship tool
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Do you have a social media marketing strategy?