Creating a marketing strategy that is relevant to customers
Are your marketing plans meeting customer expectations? Lois Geller joins Jim Blasingame to talk about why your marketing strategy has to do more than deliver value to customers, it has to meet their relevance expectations.
More interviews with Lois Geller
Breast cancer awareness: Three survival stories
Breast cancer awareness: You’re not more invincible than cancer
Breast cancer awareness: the role of nutrition
The strategy and tactics of your marketing plan
Two key marketing strategy elements: background and objective
Articles by Lois Geller
The power of positive in a recession
It is essential to stay positive in times of economic strife. Lois Geller writes on finding the positive in your small business economic environment.
Talking to Catalogers When Their Business is "Not So Hot" This Summer
Do you mail catalogs out to prospects? Lois Geller offers some tips that will help you mail smarter and get more sales.
Why Keep a Real Estate Customer After the Sale?
You've closed the sale on your real estate transaction; why keep the customer when it's finished? Lois Geller offers some insight.
Best Customers Aren't Just Anybody
Make your best customers feel special if you want to keep them around. Lois Geller tells the story.
Direct Mail is the Workhorse of Direct Marketing
How do direct mailers help your marketing and sales? Lois Geller explains and tells a story as an example.