Don’t advertise to customers, inform and entertain them
Kirk Cheyfitz joins Jim Blasingame to encourage small businesses to take market share from big businesses, by focusing their marketing on informing and entertaining prospects and customers.
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger