How native marketing works and is it a good strategy?
How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger