Do you know how customers want you to connect with them?
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger