Advertising is being redefined by customer communities
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger