Avoiding the brand mistakes of Occupy Wall Street
Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger