Kirk Cheyfitz

Discovering your competitive advantage

Who defines your competitive advantage? Kirk Cheyftiz joins Jim Blasingame to reveal that the best place to find evidence of your business's competitive advantage is in the stories your own customers tell about you.

More interviews with Kirk Cheyfitz

Kirk Cheyfitz
Advice for small business owners about how to reach more customers
Kirk Cheyfitz
How to stay relevant and contribute after selling your business
Kirk Cheyfitz
How the advertising world has changed in 15 years
Kirk Cheyfitz
How far can small firms push back on the Amazon/Whole Foods merger?
Kirk Cheyfitz
The wider implications of the Amazon/Whole Foods merger