What makes a trademark, name or logo protectable as an asset?
What makes a trademark, name or logo protectable as an asset? Kenneth Krosin joins Jim Blasingame to reveal how to think about names and marks that you want to protect with a registration, including whether the public would be confused by your mark or name.
More interviews with Kenneth Krosin
In terms of patenting, the U.S. has an advantage over Europe
The complicated world of protecting intellectual property
Are the courts restricting business method patents?
Is America falling behind in the innovation marketplace?
Does the U.S. have an innovation challenge?