Let customers help you focus on innovation
Build your brand on what customers want, not what they need. Ken Tencer joins Jim Blasingame to innovate based on what customers are telling you they want by thinking of what they think about when they write a check to you.
More interviews with Ken Tencer
Using the “start, stop, continue” strategy to restarting post-pandemic
How to think about restarting your business post-pandemic
Identifying the most relevant macrotrends for your industry/marketplace
Identifying the macrotrends in the marketplace
Identifying the most relevant macrotrends for your industry/marketplace