Interview with Jeffrey Dobkin
What's the most important marketing message that small businesses can focus on during a slower economy? Jeff talks with Jim about this and the message is focus on the people who not only will buy what you sell, but on those who appreciate the extra value a small business can deliver.
More interviews with Jeffrey Dobkin
If you decide to write a book, what are your expectations?
Do you think you have a book in you? Here's good news!
How to market to anyone
Do you have a book inside of you, but you don't know what to do with it?
When should a small business fire a customer
Articles by Jeffrey Dobkin
Figure Out If Your Mailing
Will Make Money BEFORE Mailing it.
How To Get 1,000...
...Worth of Advertising for $60
Marketing With Postcards
Post cards are hard working marketing tools because...
A 15 Point Checklist for Your Ad
Excellent tips on developing effective ads
Thinking of Starting a Newsletter? Don't.
Excellent tips on what you have to consider before starting a newsletter