Evergreen marketing – what it is and why you have to do it
Jeff Zbar joins Jim Blasingame to reveal the concept of evergreen marketing as the process of making your business visible on all the levels of customer expectations.
More interviews with Jeff Zbar
How technology allowed work-from-home to explode
The 30-year evolution of teleworking and home-based business
What this small business owner says about the economy reopening
When business owners are forced to reinvent themselves
How digital leverage created small business leverage
Articles by Jeff Zbar
Small, Home-Based Business Work and the Flux Capacitor: 4 Tips to Surviving Change
Brain Trust member and Chief Home Officer Jeff Zbar offers advice for indie entrepreneurs trying to survive changing environments.
Arresting time thieves & business bandits in the home office
Are small diversions adding up to be big deficits at your home office? Jeff Zbar writes on how to eradicate these diversions and make the most of your at-home workday.
Tools for Effectively Performing Remote Work
As a home office-based working journalist and corporate copy writer, my job sometimes takes you on the road. Jeff Zbar give you some tips that he learned while being a a remote worker last summer.
Savvy (if Reluctant) Home Office Networkers Work the Room With Finesse
Being a home officer can sometimes take the edges off your socializing and networking skills. Jeff Zbar gives you some pointers to get those edges back.
Passive Small Business Marketing for Inquiring Minds
Your customers have a need to find interesting stuff. To feed that need, Jeff Zbar offers some tips to tweak your marketing strategy.