Why content marketing requires a customer strategy
Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.
More interviews with Ilise Benun
How impressive and productive is your online first-impression?
Should consultants create online courses?
Is video right for your marketing strategy?
When should you prospect on LinkedIn?
Is intrapreneurship even possible today in corporate America?
Articles by Ilise Benun
14 Lame Marketing Excuses (and Counting)
My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are!
Value-based pricing in action
Ilise Benun explains how to handle clients that don't understand marketing.
10 Things You Need to Know About Your Prospects
Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities.
Make It Short and Sweet
When introducing yourself to new prospects, what is the best technique? Ilise Benun gives an example.
Is This Cheating?
Where do you get your ideas for your blurbs to tell what your company does? Ilise Benun offers an easy suggestion.