You need to be where your customers are
Gail Goodman joins Jim Blasingame to explain that relevance is in the eye of your customers and that small business owners must go to where their customers are.
More interviews with Gail Goodman
Constant Contact's new small business marketing platform
Communicate with your customers through multiple marketing channels
What is the next concept in online platforms?
Targeting customers through online communities
Online connections require relevancy and authenticity