Challenges and opportunities of niche marketing
What's different about marketing to a niche? Ed Abel joins Jim Blasingame to discuss the issues of marketing to a niche, including knowing who the niche customers are and how they want to be reached.
More interviews with Ed Abel
Get help developing and executing your social media strategy
Get comfortable inside your business's marketing skin
Why do small business owners feel overwhelmed today?
How to execute your business plan with quarterly reviews
How to put your New Year planning on the right track
Articles by Ed Abel
The Breakdown of the Sales Flow to 5 Simple Steps
Ed Abel tells us about the 5 universal steps to keep a sales conversation on track when talking to clients.
The competitive sport of business
Why should you keep up with who your local competitors are? Ed Abel explains why you need to know about your local competitors to make better marketing and sales decisions.
6 P's are the keys to success
Ed Abel writes about "6 P's" that are critical to small business success.