How to avoid a brand meltdown like Paula Deen's
Could a small business step on a PR nightmare like Paula Deen did? Catherine Kaputa joins Jim Blasingame to reveal how a small business could find themselves in a PR nightmare like Paula Deen, and how to prevent it.
More interviews with Catherine Kaputa
How to set up your YouTube channel the right way
The branding power of producing your own YouTube channel
What your brand stands for is an imperative pandemic message
How branding has been altered by the coronavirus pandemic
What your brand stands for is an imperative pandemic message
Articles by Catherine Kaputa
3 Personal Branding Tips From Highly Successful Women Entrepreneurs
Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding.
How Do You Brand Yourself if You’re in a Low Key Business like the Law Where Branding and Advertising is Shunned?
Catherine Kaputa writes about branding with industries that traditionally shun advertising and marketing.