How politicians demonstrate the dynamics of a personal brand
What is the essence of a brand? Catherine Kaputa joins Jim Blasingame to explain what a brand really is and who Romney and Obama demonstrated that you can't allow others to define yours.
More interviews with Catherine Kaputa
How to set up your YouTube channel the right way
The branding power of producing your own YouTube channel
What your brand stands for is an imperative pandemic message
How branding has been altered by the coronavirus pandemic
What your brand stands for is an imperative pandemic message
Articles by Catherine Kaputa
3 Personal Branding Tips From Highly Successful Women Entrepreneurs
Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding.
How Do You Brand Yourself if You’re in a Low Key Business like the Law Where Branding and Advertising is Shunned?
Catherine Kaputa writes about branding with industries that traditionally shun advertising and marketing.