Interview with Brad Huisken
Brad and Jim discuss the importance of every member of an organization understanding that they are part of the sales force, and then they discuss how to "own" the customer, including setting goals, understanding the selling cycle, and the arithmetic of selling.
More interviews with Brad Huisken
If you want more business, train your people how to get it
Using customer loyalty to avoid the perils of Pareto
Training your leaders to develop customer loyalty
How retailers can survive and thrive thru the winter and beyond
Why you should thank a prospect even when you didn’t get the business
Articles by Brad Huisken
First Impressions
The first encounter that a potential customer has with a company begins to forge the entire series of interactions with that buyer. In today's world, the first impression that a client receives li...
A Professional is Always "On the Job"!
Brad Huisken explains how to advance from being a regular salesperson to being a professional salesperson. A professional
Happy new year!
The New Year is here, and with it comes new opportunities for salespeople. Here are a few things to remember after the champagne and the bowl games.
Customer service standards - part 1
Customer service standards can make or break a business. Brad Huisken writes on working with your customers to maintain a profitable relationship.
Handling objections - part 3
How do you handle objections in your small business? Brad Huisken writes on ways to make the most of objections.