Bob Negen

3 tips for retailers during the holiday season

Bob Negen joins Jim Blasingame to offer 3 tips to retailers for the holiday season, (1) sell - this is the time for you to be on the sales floor, (2) Building your customer database - this is your opportunity to gather info from holiday shoppers to market to them year round, (3) have fun - this is the time to be excited about a store full of customers anxious to buy something.

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