Bob Negen

Focus on customer relationships, not transactions

What if you had no policies about customers? Bob Negen joins Jim Blasingame to discuss why policies you create for dealing with customer could actually create barriers to long-term customer relationships.

More interviews with Bob Negen

Bob Negen
How to shift to an “omni-experiential” retail strategy
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How Main Street retail has pivoted in the pandemic era
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The weird 2020 holiday season got weird in April
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How retailers had to shift to survive
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The weird 2020 holiday season got weird in April