How Campbell's Soup attracted a new generation of customers
Anna Redmond joins Jim Blasingame to report on the marketing strategy that Campbell’s used to appeal to the values of Millennials to penetrate the Gen Y millions.
More interviews with Anna Redmond
How Campbell's Soup attracted a new generation of customers
Why Millennials make buying decisions based on values
How and why Millennials are so different from previous generations
Why Millennials make buying decisions based on values
How and why Millennials are so different from previous generations