What does it take to create and serve online communities?
What does it take to create and serve online customer communities? Adam Boyden and Jim Blasingame identify the community creation elements, including social media tools that help add value and critical mass to any small business online community building strategy.
More interviews with Adam Boyden
When customers say "Follow me home," do you know how?
Mobile is where your hockey puck is going
Will social media platforms endanger websites?
Apps are in your small business future success
Integrating Main Street with Cyberspace
Articles by Adam Boyden
What is in store for 2011?
Any small business owner can tell you that 2010 was a tough year. Adam Boyden discusses two key trends that indicate that 2011 will be better.
Using Social Media for Holiday Marketing Campaigns -The 5 ‘Must Dos’ in 2010
The holiday shopping season is heating up and social media will play an integral role in this year’s marketing campaigns. Adam Boyden provides some social media tips.
Small Business Owners Take on Apps
Application marketing is using apps to deliver branding, messages, content, and/or functionality to reach target audiences. And it’s attracting entrepreneurs for many reasons, namely affordability...
Don’t Let Them Just Walk Out the Door: Continue the Conversation
You worked hard to attract customers to your small business during the holidays. Read these tips on how to maximize your investment to retain existing customers.