William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. He is the author of The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning and writes about marketing in the age of AI at MarketingandAI.com.