Tom is CEO and Founder of Power Marketing Academy (PMA,. He is renowned speaker, well-known coach, trainer, and strategist and author of 11 books, including Uncommon Wisdom (2003), and two new companion books, one on his marketing concepts -- The 10-Minute Marketer’s Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing (Entrepreneur Press 2005) and the other with complementary and creative tactical ideas, 401 Killer Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your Competition (McGraw-Hill 2005).