Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing firm. Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Often called the best WOMM speaker working today, Ted challenges his audiences to rethink conventional wisdom, take risks, and relish the cutting edge. He is the author of FIZZ: Harnessing the Power of Word of Mouth Marketing to Drive Brand Growth.