Steve Zaffron is CEO of the Vanto Group, a global consulting firm that designs and implements large-scale initiatives to elevate organizational performance. He has worked with such companies as Apple, GlaxoSmithKline, Johnson & Johnson, Heinz Northern Europe, and Reebok. Zaffron has directed corporate initiatives with more than three hundred organizations in twenty countries. Dave Logan, a professor at the Marshall School of Business at the University of Southern California, is a senior partner at CultureSync and co-author of Tribal Leadership. He works with businesses, government, and non-profits, implementing cultural change and strategy.