Steve McKee is president of integrated marketing firm McKee Wallwork & Company, a popular marketing columnist for Businessweek.com, and the author of When Growth Stalls: How it Happens, Why You’re Stuck and What to Do About It and Power Branding: Leveraging the Success of the World's Best Brands. His company has been recognized by Inc. magazine as one of the 500 fastest-growing private companies in the nation and by Advertising Age as one of ten top small agencies in America. A marketing strategist for nearly 30 years, Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg TV, and network television affiliates across America.