Can you be ethical and still make a profit? Author, copywriter, marketing consultant, and speaker Shel Horowitz says it's actually easier than cheating! Shel is the author of seven books and publisher of nine websites, five webzines and three e-zines. His three most recent books, Principled Profit: Marketing That Puts People First (www.principledprofit.com), Grassroots Marketing for Authors and Publishers (www.grassrootsmarketingforauthors.com), and Grassroots Marketing: Getting Noticed in a Noisy World (www.frugalmarketing.com) have both won awards; Principled Profit has been resold to two foreign publishers. He's currently finishing his seventh book, Grassroots Marketing for Authors and Publishers, and spearheading a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: (www.business-ethics-pledge.org). Shel has spoken to business and educational groups around the country, on business ethics and frugal/effective marketing.