Sean Doyle identifies success as creating ‘aha’ moments for clients, when he helps business leaders untangle difficult sales challenges or pinpoint operational roadblocks to their profitability.

While many agency principals lead with their portfolios, Sean leads with his head, asking thoughtful, probing questions that get to the heart of a particular business problem. Insightful, big-picture-focused and analytical, Sean delivers high-level guidance to his clients with a refreshingly easygoing communication style.

Sean is co-founder, principal and director of strategy for FitzMartin, Inc., a B2B sales and marketing firm that helps mid-sized companies solve their most pressing challenges. He applies the science of behavioral change to the business disciplines of planning, positioning, branding and promotion.

Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. His work includes defining brand culture, coaching leadership, integrating sales technology, mapping and designing the customer experience, and innovating programs to target high-value, hard-to-reach prospects. He’s consulted with major clients including Georgia Pacific, the Southeastern Conference and BBVA Compass Bank, but his forte is helping $5MM to $70MM companies — which make up the largest segment of American businesses — to improve operations and grow revenue.

Sean has captured his processes and insights — and their underlying theories and strategies — in his first book, Enabling Profit. Published in 2016 by RockBench Publishing, it serves as a road map that helps sales and marketing executives implement disciplined, effective and customer-focused programs.

Sean is also the author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but not Trained for the Task.