Ross Shafer is one of the most sought after Keynote speakers and seminar leaders on the subjects of Customer Empathy, Personal Motivation, and Business Relevance, whose first entrepreneurial venture was as the owner/manager of America’s only Stereo and Pet Shop in the small town of Puyallup, Washington (population 5,000 at the time).

To date Ross has produced (14) Human Resource training films on Customer Service, Motivation, Leadership, and Peer Pressure. He has authored the business books, Nobody Moved Your Cheese, Customer Empathy, The Customer Shouts Back, and his newly released Are You Relevant? 12 Reasons Smart Organizations Thrive in Any Economy.

He also wrote a comedy cookbook that became a best seller; Cook Like A Stud - 38 recipes men can prepare in the garage with their own tools.