Bob Herbold, retired chief operating officer of Microsoft Corporation, is the Managing Director of The Herbold Group, LLC, a consulting business focused on profitability. Herbold serves on the Board of Directors of Agilent Technologies, First Mutual Bank, and Indachin Ltd. Hong Kong. Prior to Microsoft, where he was COO from 1994-2001; spent 26 years at The Procter & Gamble Company, serving as senior vice president of marketing during the last 5 years. He authored an article in the January, 2002 issue of the Harvard Business Review entitled “Inside Microsoft: Balancing Discipline and Creativity.” He is the author of The Fiefdom Syndrome; the Turf Battles that Undermine Careers and Companies – and How to Overcome Them. His second book was recently released, Seduced by Success; How the Best Companies Survive the 9 Traps of Winning.