Paul Rand is President and CEO of Zócalo Group. He brings incredible energy, vision and leadership to the agency. He’s the driving force that guides our word-of-mouth, social and digital marketing efforts. Paul also serves on the Board of the Better Business Bureau (bbb.org), is the past president of the Word of Mouth Marketing Association (womma.org) and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business. Paul is the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.