About Paul Leinwand: a thought leader on strategy, growth, and capability building for Strategy&, PwC's strategy consulting group, Paul Leinwan is a principal with PwC US. Leinwand advises clients on the topic of strategy, growth, and capability building, with a focus on the consumer product and retail sectors. He is the co-author of two books, The Essential Advantage: How to Win with a Capabilities-Driven Strategy) and Cut Costs and Grow Stronger, as well as several articles in the Harvard Business Review and strategy+business. Mr. Leinwand earned an MBA with Distinction from Northwestern University’s Kellogg Graduate School of Management and a Bachelor of Arts in Political Science from Washington University. He currently teaches at Kellogg as an Adjunct Professor of Strategy.