As President of Local at Yodle, Paul Bascobert leads Yodle's team of sales, client services and marketing professionals. He is responsible for further enhancing Yodle's go-to-market strategy and client-facing operations for local businesses. Mr. Bascobert brings 20 years of experience in the media, technology and marketing services spaces and was most recently President of Bloomberg Businessweek and Chief Operating Officer of Bloomberg Media. He re-launched Bloomberg Businessweek to critical acclaim resulting in an increase in market share for the publication. Mr. Bascobert also transformed Bloomberg's media assets into a thriving business enterprise.