Norty Cohen is the CEO and founder of Moosylvania, which is a brand-building agency that creates believers, not just buyers. He is also a creative/account guy and researcher – who has been driving an entrepreneurial focus for his agency, Moosylvania for 14 years. He works with dozens of national brands and shares his insights and research at events throughout the US every year.

His research efforts over the past several years have led to the development of the IdeaPress book “The Participation Game”.

The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. Workbook activities provide a logical next step for marketers.