Michael Dermer is considered the founder of not only a company, but an industry. Dermer left his job as a New York corporate attorney to fulfill his entrepreneurial spirit when he started IncentOne, the first company to provide rewards for healthy behavior. He sold his company in 2013 and his considered a pioneer of the health rewards industry. Dermer is a professional speaker, consultant, and coach for startup businesses and entrepreneurs. He received his undergrad degree from Bucknell University, and graduated from the Northwestern University School of Law. Today, Dermer lives in New York City.