Melinda Davis is the CEO and primary seer of The Next Group, a futurist think tank in New York, and has consulted to multinational corporations, venture capitalists, politicians, and pop culture icons. She is also a fiction writer and winner of a Pushcart Prize.Her book, The New Culture Of Desire: 5 Radical New Strategies that Will Change Your Business and Your Life, offers an insider’s look into the new ruling dynamic of motivation, persuasion, and behavior that she believes will transform all business playing fields.