MARTIN LINDSTROM, is the New York Times and Wall Street Journal Best-selling author of Buyology - Truth and Lies About Why We Buy (Doubleday New York). Lindstrom is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC New York and BRAND sense Agency London.

As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, Procter & Gamble, Microsoft, The Walt Disney Company, Unilever and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including Wall Street Journal, New York Times, Washington Post, USAToday, Forbes, Fortune, Newsweek, BusinessWeek and TIME and featured on NBC's TODAY SHOW, ABC News, CNN and BBC, his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His five books on branding have been translated into twenty-five languages.