One of the nation’s leading authorities on the LifeCycle revolution and generational marketing, for nearly twenty years Maddy Dychtwald has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends. In 1986, she and her husband, Ken, founded Age Wave, the nation’s premier think tank and strategic consulting group focused on boomers and the mature market.

Maddy has delivered speeches to more than 200,000 business leaders worldwide, including such diverse clients as Allegiance Healthcare, Allstate Insurance, Chevron/Texaco, the International Council of Shopping Centers, the International Foundation of Employer Benefit Plans, New Balance Athletic Shoes, and the Washington Wine Commission. She, her husband, and their two children live, work, and play in the San Francisco Bay Area.