Lori Culwell, founder and president of Get Creative, has worked on some of the best-known websites in the world. She served as writer and content manager for several startups in San Francisco, a content strategist and usability specialist for US Web/CKS, where she consulted on sites for Apple Computer, Sega, Harley-Davidson, Mattel, and Sun Microsystems. In 2001, she began consulting for Johnson & Johnson, and has created two websites for them, including www.discovernursing.com, the # 1 ranked website on the nursing profession in the nation. She consults on websites for several non-profits, and is often requested as a speaker at national conventions for organizations that wish to integrate the internet into their marketing strategies, such as the New York Hospital Association and the Association of Academic Health Centers. She has presented at the South by Southwest Annual Interactive Conference.